The film is the brainchild of one of the world’s most widely recognized black tattoo artists, Miya Bailey. The film is to educate and to break the stigmas attached to black tattoo artists and their culture. “The primary purpose here is education, basically if people knew better they would do better.” The goal is for people to have a better understanding of their options and a deeper appreciation for the art form. The film highlights the history of black tattoo culture and how it began in the south despite a heavily segregated climate for black artists seeking entry. They cover signature styles and how those styles have developed and influenced newer artists over the years.